LOGO DESIGN + BRANDING PACKAGES
THE BASICS PACKAGE
If you're just starting off in your business and need a new brand identity, this is the design package for you!
Brand Discovery Process: Discovery call (via phone call or video call) & design proposal package
Curation of inspiration photos & keywords (part of the client collaboration process)
Primary logo design, with stand-alone icon
Comprehensive brand style board (includes final logo design, color palette, & fonts)
THE UPGRADE PACKAGE
If you need a fresh brand identity with customized print and digital collateral, this is the design package for you!
Everything from The Basics Package plus:
2-3 custom patterns & textures
Stationery design (pick TWO: 2-sided business card design, letterhead, or notecard)
Social media branding (For TWO platforms of your choice: custom profile + cover photos)
Full brand style guide (an in-depth look at how to use your new logo + branding effectively; including but not limited to basic DOs and DON'Ts of logo use and tips on how to best use your brand color palette)
THE ULTIMATE PACKAGE
If you want your business to have a great online home paired with a fully-loaded brand identity, this is the design package for you!
Everything from The Upgrade Package plus:
Comprehensive web design questionnaire
A responsive, customized Squarespace website (includes homepage + 5 content pages; $100/addt'l page; online shop and blog not included)
Assistance with Squarespace account set-up & domain registration or connection (click here to learn about Squarespace fees)
Full access to your Squarespace website
Live Squarespace training via Zoom (recording of training included)
1 week of support after website launch
A La Carte Designs
Any of these design options can be added on to a brand package.
How My Process Works
After your initial inquiry via contact form or email, we'll schedule a discovery call so we can discuss your current design needs a little further. Based on the conversation we have, I'll take a few days to create a design proposal package for you that gives an overview of the intended project as well as an invoice of the project investment.
(Please note that the time clock for your project doesn't officially start until the design proposal has been signed and the 50% non-refundable deposit has been paid.)
CREATION & COLLABORATION
Once your project has officially been booked, we get to dive into the fun part—creating and collaborating! To help us be on the same design page, I like for clients to send me some inspiration photos and keywords that relate to their design project. In the design process, I've found the following saying to be true: "A picture is worth a thousand words."
Based on the brand package you choose, this collaboration process will continue during the creation of your print collateral, digital collateral, and website design.
Last but not least, I'll give you a final presentation of your logo design, brand style board, and accompanying brand elements. During this presentation, I'll make sure we go through any final questions you may have. Depending on what brand elements are included in your design project, I'll also coordinate with you on any needed assistance for those design options (ex. giving suggested printing options for your print collateral, website training, etc).
After the remaining balance of your invoice is paid, I'll deliver your final project files via OneDrive download link.