YUMM Granola is fictional granola brand from a logo design challenge.
When I was musing on what direction to take for the logo design, I began to associate the word “yum” with a smile. Immediately, I was inspired to portray the smile by modifying the “U” into a simple happy face. After completing the logo, I created a few package design mockups—a granola pouch and a granola bar. To round out the logo’s branding potential, I also made a photo ad with an overlay of the YUMM Granola logo.